What Is Digital Marketing?
In Brief, digital marketing refers to advertising using digital channels such as websites, search engines, social media, email, and mobile apps. Digital Marketing term covers a wide range of marketing techniques, but focus on the most common types which leads to your business success.Paid Search
Paid search represents pay-per-click advertising, these brings you “sponsored result” on the top three or four in google or Bing search or right side of a Google or Bing search engine results page (SERP). You have to buy package and your account is debited with certain amount when your ad is clicked. You can customize your pay per click (PPC) ads to appear when specific search keyword is entered, in this process you can create ads that are targeted to a specific audience.
Pay per click ads are very flexible, visible, and most importantly very effective for many different types of business. They are also contextual advertisements—ads that appear when a person is searching for a particular keyword or term.
Search Engine Optimization
Search engine optimization (SEO) is the process of optimizing the content with right keyword, Meta tags and adjusting the technical set-up of website. Result of this process is, it will increase reach of your website to greater audience as your pages appear at the top of a search engine result for a specific set of targeted keyword. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
SEO Search engine optimization can be considered as a set of best practises for good digital marketing.
Basic requirement for search engine optimization is a well-constructed and easy-to-use website, smart and engaging content with good information customers are looking for, and the credibility for other supporting websites, blogs and individuals to recommend you by linking to your site or sharing it in social media.
Content Marketing
“Content is king?” Great content is the core of digital marketing that drives your digital marketing activities to achieve good results. Content is a main pillar of today’s Search Engine Optimization
Good content can be game changer for you on social media when you share your good content using emails or paid search it gives customer more sense about you product and service.
Basic requirement is worthy content that is not promotional in nature, but instead educates and inspires audience and provide them valuable information in shortest form is the key. This way your audience can not ignore your website on making their final decision about their requirement.
Social Media Marketing
Audience aren’t just watching funny videos and posting good morning messages on social media these days. Most of them rely on social media to discover, research, and educate themselves about a business before engaging with that business. It is just not enough to just post on your Face book and Twitter accounts it need a strategy. You must cover social elements into every aspect of your marketing technique and create more peer-to-peer sharing opportunities for you business using social media. This leads to more sharing by your audience, This ultimately leads to get new customers. Additional benefit of this , they will hopefully influence their friends to become your customers.
Email Marketing
Email platform has been around now more for than two decades, and it’s not going anywhere anytime soon in near future. It’s still the best and most convenient way to reach customers with good information. The reason is simple: very body these days are very attached to their emails. Just ask yourself how many times you have checked your email in the one hour…you know what we mean?
But you should know that not just any email will make a difference. Well planned email campaigns must be engaging, focused, educative, and entertaining. To succeed in email marketing, your marketing emails must satisfy these five core components:
- Trust worthy content
- Relevant to audience needs
- Engaging
- Should give same feel on across social media channels
- Designed with focused approach.
Mobile Marketing
Today’s word mobile devices are an integral part of our lives style, it’s very important that digital marketer understand how to use on this unique and personal communication channel effectively. Mobile devices are kept in our pockets, sit next to our beds on bed tables, and are checked often throughout the day. This makes marketing on mobile devices very important but also very nuanced.
From SMS and MMS to in-app marketing and cold calling, there are different ways to market on mobile devices, so finding the right method specifically for your business is key.
As mobiles are very imporant part of digital marketing campaigns but you should also look into other option as well. All the channel should be applied together to achieve good results.